/ Business Development
We install the BD function your agency never had.
Whether you need the full infrastructure — CRM, data, process, coaching — or simply a partner to fill your diary with the right meetings, we embed into your agency and get it done.
BOOK A CALL
We Get You in the Room.
Whether you’re a creative, PR, social, influencer or performance agency, Ascend puts you in front of the decision-makers who need your expertise.
About Ascend
Who we are
Founded to cut through noisy, generic and impersonal prospecting, Ascend partners with agencies to create steady, qualified deal flow.
Our founder-led model combines precise targeting, value-first messaging, SPIN discovery and disciplined follow-up.
Calm, consistent, compounding and all humming in the background, so you spend more time winning work and less time chasing it.
Kyri Vasou, Founder
Has it worked?
What we do
New business isn’t about blasting thousands of emails. It’s about smart, human conversations with the right people. We find, qualify, and book the meetings that matter — so you spend less time chasing, and more time closing.
Client Immersion
- ICP definition and targeting strategy
- Brand voice and messaging framework
- Competitor and market positioning review
- Ideal client profile documented and shared
Precision Prospecting
- Verified senior decision-maker contact data
- Filtered by revenue, sector and geography
- Monthly data refreshes to prevent decay
- Loaded directly into your CRM
Targeted Outreach
- Personalised cold email sequences
- Cold calling with proven frameworks
- No AI spam — every message written for the recipient
- Qualified meetings booked directly in your diary
Meeting Preparation
- Pre-meeting research and briefing notes
- Discovery question frameworks
- Objection handling preparation
- Post-meeting follow-up strategy
Sales Consultancy
- Live call shadowing and real-time feedback
- Win/loss review and pattern analysis
- Proposal structure and closing support
- Coaching sessions after key meetings
Team Training
- Cold outreach and cold calling workshops
- Discovery and SPIN selling techniques
- Objection handling and closing frameworks
- Ongoing coaching and accountability
Playbooks & IP
- Documented BD process built for your agency
- Email cadences and call scripts handed over
- CRM structure and workflow templates
- Yours to keep and scale independently
Considerate outbound that actually books calls without frying our market. Feels like an extension of our team.
Ascend has helped me connect with the right clients—no fluff, just meaningful conversations. Their approach is direct, professional, and highly effective.
I shudder to think about what we were doing before you. The narrative, the targeting, the cadence – night and day.
How we work
A simple, human onboarding into outbound that actually gets you in the room.
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Discovery & Fit Check (15 mins)
Quick intro to confirm ICP, goals and whether Ascend is the right partner. If it’s a yes, we book the workshop.
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Deep-Dive Workshop (60–90 mins)
We nail your ICP, offers, tone, objections and proof. This becomes the playbook for messaging + targeting.
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Foundations
Data sources, domains/inboxes, routing, CRM hygiene and tracking. We keep it lightweight and human-led.
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Message & List Build
Write conversational sequences, build target lists, and personalise intelligently (no AI spam).
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Outbound Sprint
We run the campaign, book qualified meetings, and keep a live pipeline view with notes and next steps.
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Review, Iterate & Scale
Refine angles, double-down on channels, and increase volume responsibly. Stay on retainer or transition in-house.
Get in touch.
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!