Experts in supporting agencies like yours win new business.
/ ABOUT
Principles
Human-first approach: Relationships over volume. We take time to understand your brand, your voice, and your ideal clients before reaching out.
Precision over activity: We believe in crafting targeted, personalized outreach—not spam. Our goal is quality meetings, not a numbers game.
Consistency: Success is built over time, not in one-off sprints. We provide steady, ongoing outreach that compounds into long-term results.
Transparency: You’ll know exactly where things stand at all times with weekly reports and clear metrics, so you can make informed decisions.
Kyri Vasou is the founder of Ascend, a boutique business development consultancy focused on helping agencies and creative businesses win high-value clients.
With years of hands-on experience in the industry, Kyri has built and executed business development strategies for top agencies and got them in front of tier-1 brands, including Gymshark, Adidas, Arsenal, and Pret.
Ascend was created to fill the gap in the market for smarter, more effective outbound strategies—moving away from the spray-and-pray tactics used by many in the space.
Kyri’s approach blends precision, personalisation, and a deep understanding of client needs to generate real conversations with decision-makers.
Ascend’s clients benefit from this hands-on, founder-led approach, with a focus on delivering consistent, measurable results that drive growth and create lasting relationships.
Who we work with
At Ascend, we work with creative and service-based businesses looking to scale their client base through strategic new business development. Our ideal clients are agencies, consultancies, and freelance consultants in industries such as:
Creative agencies: branding, design, and digital studios
PR and communications firms
Influencer and content agencies
Consultancies: marketing, sales, and business development
Freelance consultants and specialists
We typically partner with businesses in the UK and EU, ranging from small boutiques to mid-sized firms with a focus on long-term growth.
Why Ascend?
Human-led outreach
Targeted research
Senior-level connections
Personalised messaging
Measured, ongoing results
Boutique, hands-on approach
Ascend
Automated templates and bulk outreach
Mass prospecting with minimal research
Focus on quantity over quality of connections
Generic, one-size-fits-all emails
Short-term sprints, inconsistent follow-up
Large, impersonal SDR teams
Typical SDR Shops
Considerate outbound that actually books calls without frying our market. Feels like an extension of our team.
Ascend has helped me connect with the right clients—no fluff, just meaningful conversations. Their approach is direct, professional, and highly effective.
I shudder to think about what we were doing before you. The narrative, the targeting, the cadence – night and day.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!