Starting and nurturing new business relationships

/ OUR APPROACH

How we work

A simple, human onboarding into outbound that actually gets you in the room.

  1. Discovery & Fit Check (15 mins)

    Quick intro to confirm ICP, goals and whether Ascend is the right partner. If it’s a yes, we book the workshop.

  2. Deep-Dive Workshop (60–90 mins)

    We nail your ICP, offers, tone, objections and proof. This becomes the playbook for messaging + targeting.

  3. Foundations

    Data sources, domains/inboxes, routing, CRM hygiene and tracking. We keep it lightweight and human-led.

  4. Message & List Build

    Write conversational sequences, build target lists, and personalise intelligently (no AI spam).

  5. Outbound Sprint

    We run the campaign, book qualified meetings, and keep a live pipeline view with notes and next steps.

  6. Review, Iterate & Scale

    Refine angles, double-down on channels, and increase volume responsibly. Stay on retainer or transition in-house.

What we measure

  • Reply rate: How many responses we get from prospects.

  • Qualified meetings: Meetings booked with decision-makers that are a good fit.

  • Stage-advanced pipeline: How many deals move forward in the sales pipeline.

  • Cycle time: The length of time it takes to close opportunities.

Working style

  • Weekly stand-up: A short check-in to ensure alignment and progress.

  • Live pipeline document: Real-time tracking of leads and meetings.

  • Brand-safe approvals: All outreach goes through your approval to protect the client's brand voice.

  • “No spray & pray” policy: Every outreach is personalized, relevant, and targeted.

Fit check

Good fit:

  • You’re an agency, consultancy, or freelancer looking to scale new business.

  • You’re willing to commit to a 3-month minimum to see results.

  • You want a human-led, personalised approach to outbound.

Not a fit:

  • You need immediate, large-scale outreach without much personalization.

  • You’re looking for a software solution to handle your sales.

  • You prefer automated, mass outreach with little strategy behind it.

Ready to get started?

Let’s talk and see how we can build a winning pipeline together.

Get in touch.